SEO is the process of getting your website to the top of search engines like Google, Bing, Yahoo, and Youtube. It’s important for any business that wants to succeed online. But it can be tricky if you don’t know what you are doing.

What is Search Engine Optimization (SEO)?

Search engine optimization or SEO is a strategy used by webmasters to improve their websites’ visibility in search engine results pages. The goal of SEO is to increase the number of visitors to a site from organic search results on search engines. SEO may also include paid advertising such as AdWords. In simple words, it is a way of promoting the website by attracting numbers of people towards it through solid and weighty content.

The more content the website has, the easier it is to get the website at the top when a search is made. If you search for something in Google then, the website that pops up at the top has the best Search Engine Optimization then it gradually decreases as you go down. This doesn’t mean that only the one at the top is a good website and the rest are not instead there are certain rules that a website has to follow and the one that follows it the best comes to the top.

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How does SEO work?

The search engines like Google, Yandex, and Bing use a crawler in them that travelers to various websites and associates all their information and sets them with an index. If you are not sure what indexing is then, in simple words, it is a way of assigning the position to the sites or the information provided. These indexed sites are then analyzed through an algorithm that helps in showing the best matching websites to the respective search made.


In the process of an algorithm analyzing the gathered website information, several rules and factors control how the search engines populate those websites. For the sake of providing better results, these algorithms are reviewed and are updated from time to time. In past, these algorithms have gone through changes plenty of times to advance the efficiencies of the search results. Some of the changes might be minor while some changes are core which can completely format the way the results pop up. The advancement of the algorithms requires core changes in them. This is something Google has been doing for several years and its timely update with constant, thrive in advancing the algorithms has made Google the best search engine to date. 

The basic idea behind SEO is pretty simple: If you want more people to find your website when they type certain keywords into a search box, then you need to make sure those words appear somewhere on your page. This means making sure that your content is keyword-rich and includes relevant links back to your site.

There are many different ways to optimize your website for search engines. You can use HTML tags, internal linking, link building, social media marketing, press releases, etc. We will go over some of the most common ones below.

  • Keywords: You should always try to include keywords in your title tag, URL, body text, and meta description. Make sure these match up with the content on your site so that users searching using specific terms will land on your site.
  • Internal Links: When creating content for your website, think about how you could link to other related articles. For example, if you have an article about “how to start a blog,” you might mention another article called “5 Blogging Mistakes to Avoid.” That way, readers who click through to the second article will see the first one listed as a resource.
  • Link Building: Link building is a great way to get more traffic to your site. To do this, you need to create content that other sites would want to share. Then, you contact the owners of those sites and ask them to link to yours.
  • Social Media Marketing: Social media marketing uses social networks to spread brand awareness. Some popular platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, and others.
  • Press Releases: Press releases are a good way to tell the world about new products, services, events, job openings, and more. They are sent out to news outlets and blogs, which help drive organic traffic to your website.
  • Video Marketing: Video marketing has become increasingly popular over the past few years because it provides a unique opportunity to connect emotionally with customers. People love watching videos because we all have a story inside us that we long to hear told.
  • Mobile Marketing: Mobile marketing refers to marketing efforts designed specifically for mobile device users. It involves apps, push notifications, location-based ads, and more.
  • Email Marketing: Email marketing allows you to build relationships with potential consumers and keep them updated on what you’re doing. It’s a powerful tool for driving sales and growing your business.
  • Analytics: Analytics tools allow you to track user behavior and measure conversions to determine what works best for your business.

Why is SEO important for marketing?

Search engine optimization (SEO) helps businesses attract visitors to their sites by improving the ranking of their web pages in search results. The higher a page ranks in search engines, the more likely it is that people will visit the page when looking for something online.

The goal of SEO is to increase the number of visits to your website. If people find your website easily, then they’re more likely to buy from you.

Types of Search Engine Optimization

SEO techniques fall under two categories: Onsite and Offsite.

Onsite SEO focuses on optimizing your website itself. This includes things like adding relevant keywords throughout your copy, keeping images optimized, and ensuring that your website loads quickly.

Offsite SEO focuses on getting links from other websites. These links are often referred to as backlinks. Backlinks are important because they can improve your position in Google’s algorithm.

Ways To Improve Your SEO Performance

Publishing Relevant Contents

The powerful content is always the first thing that plays a huge role in search engine optimization. The content made with substantial priority to make a great user experience has the highest potential in attracting customers and thereby increasing the website traffic. 

Updating your content regularly

With time your contents get older and search engines won’t. Remember? It was mentioned before that the search engines are updated timely making sure the user’s experience is good. This means if you just stick with your old content then, search engines will populate other websites and your website will always remain older.

Updating doesn’t need to be done every day. It can be done in a couple of months or even semi-annually. Just make sure to keep track of your content and remember to update them in a timely. 

  • Metadata, in simple words, is the data that provides the information of other data. As updating the information is important, it is also important to update your metadata promptly. There are several categories of Metadata and these are mentioned below.
  • Title Metadata: Title metadata is the one accounting for the headline or the page title that you provide. As it captures the root, the heading, of your page, it is the most valuable metadata. 
  • Description Metadata: Description metadata is the one dealing with the descriptions that a website page contains. Generally, good metadata consists of two sentences. The search engine doesn’t need to use the description metadata, but having it strong can sometimes be extremely beneficial. 
  • Keyword Metadata: Keyword metadata is the one considering the keyword phrases. As you will already be ready with the keyword phrases you would want to insert, it shouldn’t be much of a big deal. IT is better to include several phrases with each phrase being 3-7 words long. For example, your keyword phrase could be “best destination in the world”
  • Having a site with worthy links often the linkability of your website determines how much does your website has to offer your users. The sites with the most likability are ahead of the ones with less site linkability. The trend of having your website with the click here links has been outdated. Nowadays, the links are engraved with the texts so clicking that text automatically opens another link. It is always beneficial to have your links engraved within the descriptive phrases.
Use ALT tags

Alt tags are the tags provided for the images or texts that help the users with the visual problems to indicate what that is. These alt tags are used by the screen readers and they replicate the alt tags with spoken words which helps blind and visually disabled people to understand.

Top SEO tools

These days there are many free tools available online that help you in optimizing your website. Some of the best tools are discussed below:

  1. Google Analytics: This tool helps you to monitor your website and its performance over time. You can see where your visitors come from, how long do they stay on the pages, and what actions they take after visiting your website. Google Analytics gives you an idea about the traffic sources and the keywords that bring traffic to your website.
  2. SEOmoz: This tool allows you to check the backlinks of your website. It also tells you the number of indexed pages, the number of pages crawled, and the percentage of indexing.
  3. W3C HTML validator: It checks the validity of your HTML code. This tool also shows you the errors as well as the warnings.
  4. Google Search Console: This tool lets you know the status of your website such as whether it is listed in the top 10 results or not. It also informs you if any spamming activity is going on.
  5. Google Ads Keyword Planner: This tool helps you find the keywords that are more likely to get ranked higher. It also provides you with the estimated monthly searches and CPCs (Cost per Click) for those keywords.
  6. Google Trends: This tool lets you track the popularity of certain terms over time. It also lets you compare the popularity of different countries.
  7. Google PageSpeed Insights: This tool analyzes the speed of your website and suggests ways to improve the speed.
  8. Backlink Checker: This tool helps you identify the backlinks of your competitors.